B-Tech AV Mounts announce Exertis Pro AV as exclusive distribution partner for Canada

16 Jun 22


B-Tech AV Mounts LLC is pleased to announce a new distribution agreement with Exertis Pro AV Canada, making them our exclusive distribution partner for the country, beginning from the start of June.

This partnership means Exertis Pro AV is now B-Tech’s exclusive distribution partner for the whole of the United States and Canada, following Exertis’ acquisition of Almo Professional AV, who had been distributing B-Tech’s range of professional mounting solutions throughout the US since September last year.

Exertis Pro AV, one of the largest and most well-known distributors of pro AV solutions throughout the world, has just recently launched its dedicated Canadian division. With a CTS & DSCE certified Canadian team covering everything from business operations and product management through to sales, marketing, and distribution, they ship products to resellers throughout the country from facilities in both Eastern and Western Canada.

Left to right: Tiffany Dozier, B-Tech’s Vice President of Sales for North America,
Raad Raad, Vice President of Exertis Pro AV Canada and Matt Bennett, B-Tech Chairman and CEO.

Adding B-Tech to their portfolio gives Exertis and its resellers a one-stop-shop for all their mounting needs, thanks to B-Tech’s huge range of stocked mounts, which is one of the largest in the industry. This alongside their custom capabilities, backed up by a 50-year pedigree, has helped B-Tech to become a favorite of AV installers all over the world.

Established in London in 1972, B-Tech launched their North American operation, B-Tech AV Mounts LLC, in 2019, after a period of sustained sales growth through a distribution partner in California in the two years prior. Since then, demand for B-Tech mounting solutions has continued to grow and this month the team has moved into new, larger offices in Brea, California, where they look forward to welcoming customers for demos and training.

Tiffany Dozier, B-Tech’s Vice President of Sales for North America commented, “Partnering with Exertis Pro AV will further B-Tech’s brand awareness throughout Canada and together we’ll be able to provide the highest level of support to the reseller network. Exertis have an exceptional team supporting its resellers and the B-Tech sales team will provide extensive pre-sales support. We recommend the best solution for any given project and stay involved throughout to ensure a successful outcome for everyone involved.”

“After the challenges of the last few years, we recognized the industry needed an AV distributor managed in Canada, by Canadians, for Canadian resellers,” said Raad Raad, Vice President of Exertis Pro AV Canada. “I am thrilled to be leading this next generation of commercial AV distribution in Canada. This exciting partnership with B-Tech allows us to leverage our evolving strategy for growth in the Canadian market.”  

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