An amazing four days in Amsterdam saw B-Tech record our busiest-ever ISE show, with more attendees to our stand than in any of the past 13 years that we have been exhibiting. Indeed, we were so busy welcoming visitors that we had reached our record number with a day and half of the show to spare!
With our largest ever booth and the full global B-Tech sales team in attendance at the Amsterdam Rai, we found that our attendees were truly international, with customers from all corners of the globe coming to see us with news of exciting global projects they want B-Tech to be involved in. With our team able to talk business in any language, we were perfectly placed to deal with these enquiries.
The show itself was the usual, amazing spectacle of all things Pro AV. This year didn't appear to bring anything groundbreaking in the way of technology, perhaps with the exception of some jaw-dropping 8K displays, but it was clear that user experience is now of prime concern, and more creative digital signage seems to be the way forward for projects large and small.
B-Tech's product range is purposely designed to meet these demands, with curved mounting available as 'out of the box' solutions; either in the form of System X or our modular BT8352 system. As demonstrated on our Hall 5 booth, the design of these products allows almost unlimited potential to what is possible - from sky-high mounting to the most abstract designs.
One particular highlight of the B-Tech booth was our new Designer Trolley Range, which was on show to the public for the first time. ISE has always provided us with a wonderful platform to put new concepts in front of all our key partners and give them the opportunity to be involved in our product development process. Initial customer feedback for this brand new range was excellent, and we received constructive comments that we will be implementing before launching to market later in the year.
To be kept up to date on the progress of our new Trolley Range and for key announcements such as release date, please register your interest by clicking the image below:
Other key products on show were our mounting solutions for direct view LED panels. The large interest in these solutions is a good reflection on the industry shift as integrators more regularly install these panels in place of traditional LCD videowalls. Our System X Range is perfectly suited to mounting these panels, whether it be on the wall, freestanding, mobile or bolted down. Be sure to view the on-booth videos below, where Mark Walker explains the benefits of using System X to mount this growing technology.
From all of us here at B-Tech, we send thanks to all who visited us at ISE. Our team work tirelessly to provide you with the best AV mounting solutions available and, judging from the response of ISE this year, we seem to be getting it right.
Nick Spencer, Director of Marketing & Comms for B-Tech, said: "Months of planning and preparation go into ISE each year, and it's fantastic to see our hard work deliver such success. The B-Tech brand continues to grow globally and now our sales team have a busy few weeks chasing up the huge number of leads picked up over a brilliant four days. We look forward to doing it all again next year, before the show's migration in 2021 when it will be conveniently located around the corner from B-Tech's Barcelona office."