B-Tech’s new horizon in Barcelona

30 Nov 12

B-Tech Audio Video Mounts are pleased to annouce the launch of a new subsidiary company in Spain.

Barcelona based B-Tech International (Iberia) s.l. will complement the company’s existing retail distribution for the Iberian peninsula, and will cover the whole of Spain including the Balearic and Canary Islands, as well as Portugal, Andorra and northern Africa.

The new company has been set up to compliment the existing retail distribution for the Iberian peninsula by serving the expanding professional and commercial installation market.

Its new warehouse will be stocking the full range of products available under the B-Tech umbrella including the Mountlogic, Ventry, Bib, System 2, System V and Pro-Install ranges.

It will offer same day dispatch for order placed before 3pm. The new subsidiary will cover the whole of Spain including the Balaeric and Canary Islands, as well as Portugal, Andorra and northern Africa.

The new Spanish arm will compliment B-Tech’s other European subsidiaries in Belgium and Germany.

B-Tech is building on its long-standing relationship with the Spanish market and the investment and jobs it creates will be gratefully received.

Reporting to General Manager Paul Haggarty will be the Director of Sales, Senor Andreu Aguilar and Sales Manager, Senorita Montse Baena.

Mr Haggarty said: “This is an exciting time for B-Tech Audio Video Mounts especially given the current economic conditions.

“The Iberian peninsula has long been one of B-Tech’s strongest markets outside the UK, although admittedly nearly all sales have been on the retail front.

“After extensive research, we took the decision to establish our own office and warehouse there to serve the professional market as the feedback we had showed there was clear demand for our products.

“We have appointed some extremely dedicated personnel that have over 25 years of experience with B-Tech between them and I am confident that we can replicate the success we have seen in our other two subsidiaries which are in Belgium and Germany.”

Group CEO and owner, Matt Bennett, added: “Our retail sales have grown year-on-year despite the contraction of the retail market, but this has been particularly helped with the updated Ventry range of mounting solutions with POS units.

“In addition to this, our global design team has developed a bit of Spanish flair with the launch of the Cantabria range of premium audio video furniture that is made in Spain.

“With this deeper integration between Spain and B-Tech, it makes sense to formalise it and take it to the next level with the introduction of B-Tech International (Iberia) sl.”

B-Tech Iberia already has a full line-up of stock from all its ranges, including the recently-launched BT8310 Video Wall Mount.

B-Tech International (Iberia) sl
C/ des les Moreres
08820 El Prat de Llobregat
Barcelona
Spain

 

B-Tech Belgium Trade Show 2011

[L-R] Andreu Aguilar, Montse Baena and Paul Haggarty

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