System X shines at InfoComm Middle East event The Middle East is the latest part of the world to host ‘System X on Tour’ as B-Tech showcased their impressive new range of video wall, menu board and digital signage mounts at a successful InfoComm MEA show. The four-day event in October, staged at the World Trade Centre in Dubai, is run as part of the GITEX technology week, making for one of the largest annual gatherings for the tech industry in the region. Giving System X maximum exposure, B-Tech invested in a high-end, eye-catching stand, which brought interest not only from the Middle East market, but also generated solid leads from Europe and the rest of the world. The show also marked the first anniversary of B-Tech’s Middle East subsidiary, where their reputation for quality and British engineering continues to thrive in a region that is demonstrating impressive growth. 
Jon Alway, export sales manager for B-Tech, said: “The investment in our stand was certainly fitting for a product such as System X. We were able to display how the range can be used across a wide range of applications, covering numerous markets, and we were delighted to generate quality leads from the exhibition that we look forward to following up.” He added: “Over the past 12 months, we have seen B-Tech go from strength to strength in the Middle East and, with our local service, regionalised warehousing and showroom in Oud Metha, Dubai, we expect System X to be a popular part of the growing number of installations in the region.” The digital signage market is probably growing faster in the Middle East than anywhere else in the world and B-Tech are perfectly placed to meet this demand with their System X range. With a range that is available in over 2,000 configurations, System X can be utilised for applications ranging from a single screen to almost unlimited displays. To discover more on B-Tech’s offering to the MEA and SAARC region, please contact us using the details below: Joie Rull on: +971 4 3574855 / sales@btechavmounts.ae Qazi Hassan Ataullah on: +971 4 3574855 / q.ataullah@btechavmounts.ae 
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