Thank you for visiting us at ISE 2020

18 Feb 20






Thanks for visiting us at ISE 2020

With the stand packed up and the doors at the Amsterdam RAI closing on ISE for the final time, B-Tech reflects on what has been another hugely successful show.

Despite the high winds, travel chaos across Europe and tentative health warnings, ISE 2020 went ahead as planned this month (Feb 11-14), delivering a fantastic final show in Amsterdam, ahead of a switch to Barcelona next year.

An established ISE regular, B-Tech and its international team of experts again played their part in contributing to the show’s success, helping to ensure its final swansong went with a bang - as visitors from all over the planet flocked to our stand to be among the first to see our brand new portfolio of products making their debut.

Whilst overall attendance figures for the show may have fallen, visitors to the B-Tech booth remained as strong as ever, with ISE once again providing the perfect stage for both new and existing customers to discover their perfect mounting solution, no matter how big, small or complicated their requirements and needs might be.


B-Tech Booth at ISE Amsterdam

Designer Trolleys

With a team fluent in Dutch, English, French, German, Italian, Norwegian, Polish, Spanish and Vietnamese to name just a few - reflecting our international focus - B-Tech kicked off the ISE announcements with the launch of a brand new sleek and stylish range of premium Designer Trolleys. The result of B-Tech’s relentless devotion to listening and working closely with its customers and the wider market, the new Designer Trolley Range was first previewed at ISE 2019 as part of an important feedback gathering exercise.



The result of that feedback is some small but important quality of life improvements, an increase in the number of models to 9 (6 for single screen applications and 3 for twin screen videoconferencing) and a selection of colours options, all with a high-end contemporary aesthetic.

Offered in black, silver or white, all Designer Trolleys feature mounting interfaces suitable for displays mounted in either portrait or landscape orientation and select models also feature toolless technology to allow for quick and simple height adjustment.

All options have been designed and built to the highest standard and, most importantly of all, maintain B-Tech’s internal mission to not only match but surpass the expectations and requirements of what our customers and the wider market come to expect from us.


Arguably one of our most anticipated announcements of the show, was the unveiling of the brand new range of solutions under our recently acquired brand, Model-AL Display Engineering.

Since last year, our teams have been carefully and strategically integrating Mode-AL into the B-Tech AV Mounts family, the results of which allow B-Tech to offer a new dimension of premium high-end solutions. Examples of Mode-AL can be found all over the planet, with end-user clients including the BBC, BT, Cisco, Sainsburys, Sky, Sony, PayPal, Morgan Stanley, NATO, PWC, Ford, Aviva, Mercedes, Ernst & Young to name a few.

Showcased for the first time on our booth, B-Tech's Mode-AL Range includes high-end single and twin screen UC and VC solutions, covering options for freestanding, bolt-down, fixed to the wall and floor-to-ceiling.

With our System X Range already established as a go-to multi-screen solution for many installers, the Mode-AL and it's ability to be accessorised with media storage trays and shelves, range further strengthens our offering to provide a hugely comprehensive range of solutions for any application, no matter what or where it may be.

Landmark for System X

ISE 2020 was also a landmark occasion and a time for celebration, as our original (and industry leading) System X Range of mounting solutions for videowalls, digital signage and menu boards, celebrated its fifth year anniversary.

First debuted at ISE 2015, the award-winning System X range continues to lead the market forward, setting new industry standards for innovation, design aesthetics and simplicity in order to match our customers exact configuration needs and requirements, however big, small or seemingly complicated they might be.

Once again, crowds visited our stand to help understand the versatility that System X brings and the huge benefits provided to both integrators and end users alike, by overcoming almost any obstacle thrown at it.

In addition to ‘bread and butter’ applications such as common videowall or menu board configurations, System X can be used to span huge distances in order to mount product in places where it usually would not be possible - for example to hang XL screens and projectors or ultra-stretch displays overhead.



Best of the rest

Of course, ISE is not just about what’s new, with the show providing the perfect opportunity to showcase the length and breadth of our portfolio, with a wide selection of our latest and greatest on display.

In addition to Mode-AL and our new Designer Trolley range, we demonstrated how our LED mounting system is compatible with all Direct View LED, with some examples of how simple it is to mount panels from some of the leading brands. One of the standouts was our hugely popular BT9370-LAA015F, a freestanding solution designed specifically for LG's LAA015F 130" All-in-One LED Screen.

A collection of our most important and sought after products released over recent months and years were also on show and hugely popular among visitors, including our BT7007 display kiosk for LG’s 88BH7D digital signage screen, the BT7550 Rotational Flip Mount, our BT893 Heady-Duty Projector mount and our recently updated Micro-Adjustment and Pop-Out System X Interface arms.


Hola Barcelona

Whilst we are of course sad to be saying farewell to Amsterdam, we’re hugely excited about creating new memories in Barcelona - a city close to our hearts and the location of our brand-new state of the art showroom and training facility.

What’s more, it’s only a short ride from ISE’s new Gran Via home, so ahead of the show, or even during, make sure you book in some time to see us and get an exclusive tour in a more relaxed and quieter environment to the usual hustle and bustle of the show floor. The coffee pot is always on. We look forward to seeing you.

If you weren’t able to attend ISE 2020, or just wanted to learn more, we’re excited to announce that our new 2020 Product Catalogue is available to view and download NOW.

Here’s to another fantastic year and creating new memories. Onwards and upwards,

The B-Tech Team


ISEshow.TV 2020 - B-Tech Stretch Kiosk

ISEshow.TV 2020

B-Tech new additions including Model-AL

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