The digital signage market is growing fast, and can now be seen everywhere from estate agents to coffee shops. The global market is currently estimated at USD 13.25 billion and is expected to grow at a CAGR of 6.1% from 2014 to 2020*. The retail sector makes up the largest proportion of this spend and is where the greatest investment is forecast to be made.

Retailers are constantly seeking new ways to engage with their customers and digital technology offers a big opportunity to enhance the customer journey. Big brands are clamouring to invest in digital marketing. High street retailer GAME became the latest brand to announce it will invest in digital signage to help engage with its customers. It will roll out the technology in 50 of its stores over the next twelve months.

B-Tech continues to recognise this growth with UK-engineered products designed to make retail installs more attractive, safe, efficient and hassle-free. For example, thanks to a small footprint bolt down base, the recently launched BT8372 is a video wall solution which allows for tight-to-the-window mounting - reducing window glare for maximum store-front impact. It’s also ideal for installations into tight spaces or areas which receive a lot of foot traffic, without needing to worry about potential trip hazards.

To address the demand for in-store video walls and menu boards, B-Tech have also further developed our popular System X range to include pop-out interface arms which can be used right across the range.

Inspired by the success of the BT8310 pop-out video wall mount, this will mean any System X video wall or menu board will have the option of pop-out convenience - making connectivity and screen maintenance hassle free and recessing your signage a piece of cake. What’s more, the exact engineering in our pop-out brackets means virtually no lateral movement during the pop-out motion - reducing the risk of damage to adjacent displays.

System X mounting solutions are also available as portable options, meaning store layouts can be easily changed by wheeling large displays on lockable castors - particularly useful for retailers who regularly change window displays with the season. Here at B-Tech, we can even create custom solutions to meet your exacting needs, all designed by our skilled UK based engineers.

Get in touch with your B-Tech representative to discover more.

*Grand View Research