Nacho joins our Iberia team with a comprehensive understanding of the Spanish AV market, having spent a combined total of 17 years in the AV and music industries. Previous B2B roles at Kramer, Yamaha, TechData, Audiovisuales Data and Vitelsa have given Nacho first-hand experience of business as a manufacturer, distributor and an integrator, making him the ideal candidate to deliver a high level of support to B-Tech Iberia’s large and varied customer base.
Nacho’s appointment follows other recent additions to our global sales team; Danny Ng in Singapore and Daniel Horan in the UK, highlighting our continued ambition to offer the highest levels of service and support in territories all over the world.
At a more local level, this announcement follows the recent refurbishment of the B-Tech Iberia office and showroom. Facilities that Nacho and our existing Iberia team will be making good use of for customer training sessions and meetings with key industry partners in a hopefully not too distant, post-Covid world.
Commenting on his appointment Nacho said, “Having known B-Tech for a large portion of my career, as a customer, I was already aware of their position as a market leader. They have a vast range of mounting solutions that are greatly appreciated by AV technicians for their quality, value and ease of assembly. But what particularly drew me to work with B-Tech is their excellent customer service. I really look forward to being a part of the team and upholding these high standards”.
Paul Haggarty Director of Operations (Iberia and LATAM) said, ‘As part of our expansion programme we are thrilled to have recruited Nacho. He brings with him a wealth of knowledge and experience in the AV sector accrued over many years. With a strong team behind him, Nacho will undoubtedly help us to further develop our business in the region and assist us in maintaining the elite level of service our customers are accustomed to”.
Nacho takes up his role with immediate effect and is contactable at firstname.lastname@example.org